Red Roof Inn Launches Aggressive Price-Match Guarantee to Boost Direct Bookings

Red Roof

A new price-match guarantee from Red Roof Inn is designed to keep guests booking directly with the chain. Red Roof

Skift Take: Red Roof’s new best rate guarantee program provides a strong incentive to anyone who finds a cheaper room rate through a third party site. With hotel distribution channels tightening up though, consumers may have a hard time in finding those deals.

— Grant Martin

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